Put your book in front of readers looking for their next great read.
Advertise with Apropos Books
Reserve an exclusive sponsored placement in one of Apropos Books’ 13 genre-specific newsletter sections. Choose your genre, select an available publication date, and reserve your placement online.
Advertising is managed by Pilcrow Marketing, the marketing company behind Apropos Books.
What Readers Are Saying
Advertising Requirements
Every paid placement is reviewed before it appears in the Apropos Books newsletter. These requirements help us protect the trust of our readers and maintain the quality of the books we feature.
At the moment, listing is free. Once they go paid, placement must be paid 48 hours after approval. Failure to make payment will forfeit your placement.
Book Eligibility
Amazon rating
The book must have at least 15 customer ratings on Amazon and maintain an overall rating of 4.0 stars or higher at submission and on the scheduled advertising date.
Human-created work
Generative AI may not have been used to write, rewrite, translate, or materially edit the manuscript. AI-generated or materially AI-modified covers, illustrations, maps, or interior artwork are not accepted.
Published eBook
The book must be published, available as an eBook, and purchasable by readers in the United States. Preorders and sample-only editions aren’t currently eligible.
Professional quality
The book must demonstrate professional editing, formatting, cover design, and product-page presentation. Books with pervasive errors, unreadable formatting, or unfinished materials may be declined.
Accurate genre
The selected genre must accurately represent the book’s primary reading experience. Pilcrow Marketing may move, reschedule, or decline a placement booked under an unsuitable genre.
Rights and review integrity
The advertiser must have permission to promote the book and use all submitted materials. Plagiarized, pirated, unauthorized, or rights-infringing books—and books with evidence of manipulated or purchased reviews—aren’t eligible.
Advertising Details
Genuine reader value
The advertised eBook price doesn’t have to be discounted, but any book over $2.99, that is not a bundle, will be rejected. The promotional price must be active before the newsletter is sent and remain available throughout the scheduled publication date.
Accurate information
The title, author name, series information, tropes, description, pricing, and retailer availability must be accurate. Material changes must be reported before publication.
Verifiable claims
Awards, bestseller rankings, ratings, review counts, endorsements, and other promotional claims must be independently verifiable. Unverified claims will be removed or may result in rejection.
Acceptable cover
The cover must be high-resolution, legible at newsletter size, and suitable for a general email inbox. Explicit imagery, retailer logos, misleading badges, promotional stickers, unfinished artwork, and AI-generated artwork aren’t accepted.
Complete materials
All requested materials must be submitted by the stated deadline, including the cover, retailer links, promotional pricing, description, reader hooks, and applicable content notes. Late or incomplete submissions may be rescheduled or cancelled.
Final Review
Meeting the minimum requirements doesn’t guarantee acceptance. Every advertisement remains subject to human review for reader appeal, genre fit, accuracy, presentation, value, and alignment with Apropos Books’ editorial standards.
By booking a placement, you confirm that your book meets these requirements and that the information you submit is complete and accurate.
Choose your genre, then choose your publication date.
Each of our 13 genres has its own daily availability. If a date is unavailable for one genre, it may still be available for another.
Display time is a scheduling placeholder, not an appointment.
Your selection reserves that newsletter publication date. Apropos books newsletters generally send around 10 a.m. Eastern on weekdays and may send closer to 11 a.m. Eastern on weekends. There is no meeting to attend.
More Than a Newsletter Placement
A Pilcrow Marketing placement puts your book in front of readers who have actively chosen its genre—and keeps it discoverable beyond the day the email is sent.
Continued Discoverability
After the promotion ends, your book remains in the Apropos Books past-deals library, where it can continue to be searched and discovered.
Genre-Matched Readers
Your book is promoted to subscribers who have specifically expressed interest in its genre.
One Featured Book Per Genre
We accept only one featured placement per genre, per day, so your book isn’t competing with several sponsored books in the same category.
Newsletter Visibility
Your book appears in the selected genre section of the Apropos Books daily deals newsletter, with a direct path to its Amazon listing.
Homepage Exposure
Current daily deals are also featured on the Apropos Books website, giving readers another opportunity to discover your book.
Amazon Storefront Placement
Eligible deals are added to our curated Amazon Storefront lists, helping readers browse available books where they already shop.
How it Works
Book Your Placement
Choose Genre & reserve your publication date
Select the newsletter audience that best matches your book & choose an available date. The displayed time is used only for scheduling; your selection reserves the publication date.
Submit your book information
Provide the Amazon link, promotional price, deal dates, and required book details.
We review your submission
Every book is reviewed against our advertising requirements before publication. If advertising requirements aren't met, the placement will be declined.
Complete payment within 48 hours
If your book is approved, you’ll receive a payment link. Payment must be completed within 48 hours of approval to confirm your reservation. If payment isn’t received by the deadline, the selected publication date will be released and the placement forfeited.
Your promotion goes live
Once payment is received, your placement is confirmed for the approved publication date.
See What Your Feature Will Look Like
Frequently Asked Questions
Does submitting my book guarantee approval?
No. Every book is reviewed against our advertising requirements. If approved, you’ll receive a payment link and have 48 hours to complete payment and confirm your placement.
What does the calendar time mean?
The displayed time is only a scheduling placeholder. You’re reserving the selected publication date, not a specific send time.
When will the newsletter be sent?
Newsletters generally launch around 10:00 a.m. on weekdays and closer to 11:00 a.m. on weekends. Send times may vary.
How many books are accepted per day?
We accept one advertising placement per genre, per day. Multiple genres may be featured on the same date, but only one book will receive the featured placement within each genre.
Do you guarantee sales?
No. Advertising provides exposure to the Apropos Books audience, but specific clicks, downloads, rankings, or sales cannot be guaranteed.
How long will my book remain on the website?
After its scheduled promotion, your book will remain searchable in the Apropos Books past-deals library, providing continued discoverability beyond the original advertising date.
Ready to Put Your Book in Front of More Readers?
Choose your genre, request an available publication date, and submit your book for review. If approved, you’ll have 48 hours to complete payment and confirm your placement.